Pantone’s Colour of The Year

Jun 17, 2024Liza Mirelman

Pantone’s Colour of The Year has been announced, and Viva Magenta 18-1750 is the hue that will be taking us into 2023.

Viva Magenta is more than just a color. It's a statement. A new narrative that celebrates joy, experimentation, and self-expression without limits. It's audacious, boundaryless, and full of wit. It welcomes anyone and everyone with the same rebellious spirit for life.

Viva Magenta is Pantone's Color of the Year for 2023, and it vibrates with vim and vigor. This brave and fearless shade is rooted in nature and descends from the red family. It's a pulsating color that exudes strength and optimism, inviting us to celebrate life in all its richness.

Inspired by the natural dye cochineal, one of the strongest and brightest dyes known to the world, Viva Magenta is a stand-out shade that draws inspiration from the primordial. It reconnects us to the original matter and invokes the forces of nature, galvanizing our spirit and helping us to build our inner strength.

Whether you use it as an accent or as the main color, Viva Magenta is an electrifying shade that promotes a joyous and optimistic celebration. It encourages us to experiment, to be bold, and to express ourselves without restraint.

Join us in embracing the power of Viva Magenta, and let it inspire your creativity in the year ahead.

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